The Story Behind DL Beauty NYC

Beauty has been part of my life for as long as I can remember.

Growing up in New York City, some of my earliest memories of beauty and self-care came from home. My mother believed in using natural ingredients—many of them straight from the kitchen—and taught me that taking care of yourself wasn't about trying to become someone else. It was about caring for and feeling good about the person you already were.

Years later, I built a career in the beauty industry, where I had the opportunity to work with people from every background, skin tone, age and walk of life. That experience shaped the way I see beauty today. I learned that beauty isn't one look, one age, one gender or one definition.

DL Beauty NYC was born from that belief.

I wanted to create something that felt personal. A beauty and lifestyle brand rooted in New York, influenced by my own journey, and built around products that become part of the everyday rituals that make us feel good—whether that's taking care of your skin, putting on the perfect gloss, or lighting a candle at the end of a long day.

At DL Beauty NYC, we are more than just a beauty brand—we are a celebration of individuality, diversity, and the joy of being unapologetically yourself.

Because beauty was never about becoming someone else.

It's about owning who you already are.

— Derick Lopez

Founder, DL Beauty NYC